This was a really fun little project I worked on this autumn. I was asked by Trinity Digital to create an animated logo intro for Cornhill Scotland. The logo is a dandelion head with seeds blowing away, so they wanted a figure blowing on the dandelion to lead into the still logo.
My initial pitch
I pitched two ideas at first, one traditionally animated and the other with less movement. In the end it was decided to combine these elements, to have the movement of the traditional animation with the final graphic look.
In my storyboard I drew out the key poses of the animation. As part of the compromise between drawn animation and motion graphics, less of the character’s face was shown.
Colour and design proposal
At this stage I did some research and gathered reference photographs and videos. The final look of the video was also decided. Next, I began animating.
Animated Logo process
Storyboard / Animatic: I timed out the storyboard panels in an animatic, to give a sense of the final video.
Keys / Breakdowns: Once the animatic was approved, I animated the keys* and breakdowns* for the different elements (head, hand, seeds) to show the movement of each.
Inbetweens: The change made at this stage was to add in more time for the dandelion seeds to be blown. I also animated them slowing down so that the eventual pause was not so abrupt. Finally, I inbetweened* everything.
Still of colour builds
Colour: I exported all the animation drawings and opened them in Illustrator. There I drew out and built the final graphic shapes for each frame. Next, I edited these into the final video.
The final animation
In the end it was decided to change the colour of the character to keep more attention on the logo.
I really enjoyed being able to traditionally animate this video, and I’m very pleased with how it turned out.
* Keys, breakdowns, and inbetweens are names for different drawings (or images) in animation.
Keys are extreme poses, in this case the closed mouth at the beginning (F1), the mouth open (F25), and then the open mouth, mid-blow, (F36) at the end.
Breakdowns show the movement from one key to the next. For this drawing, (F21), I wanted to show how the corner of the mouth stayed fairly still while the front of the mouth opened wide.
Inbetweens are the drawings ‘in between’ all the others. They are usually made halfway between those on either side. These fill in all the gaps in the movement, so it’s smooth.